Become a Partner
Become
a Sophie's Homes
Partner
Nationwide Company. Local Hosting.
We're Sophie's Homes.
We're the property management company using both short and medium-term bookings to help landlords maximise their rental income. From Airbnb and Booking.com to many other leading booking platforms, we use technology to manage pricing, guest communication, maintenance, cleaning and laundry. Since launching in 2023, we've managed over 25,000 guest stays, helped our landlords generate more than £3 million, and grown to manage 150+ properties nationwide. Now we're looking for ambitious partners to launch Sophie's Homes in new locations across the UK.
We're the hosting experts.
Sophie's Homes combines local expertise with proven systems, giving landlords a hands-off property management service backed by industry-leading technology and round-the-clock guest support. Our national operations team manages pricing, guest communication, maintenance, cleaning and laundry, allowing partners to focus on growing their local portfolio and building relationships. As we continue expanding across the UK, we're looking for driven local partners to operate Sophie's Homes in their own region with the support of an established national brand.
2023
Founding Year
25,000+
Bookings Managed
150+
Properties Managed
£2.5m+
Annual Turnover
79%
Average Occupancy
Nationwide
UK Coverage
Why property owners choose Sophie's Homes.
yourself
estate agent
Sophie's Homes
Why become a partner?
Build your own local property management business with the brand, systems, training and ongoing support of Sophie's Homes.
Be your own boss
Partners have flexibility over when they work and how they work, giving them greater control over their business and future.
Grow your own portfolio
Our growth team will help activate your market and support you through proven marketing channels.
Streamlined operations
Save time and money by plugging into established cleaning, linen and operational systems.
Best-in-class technology
Use trusted systems and software to automate operations and focus on building strong client relationships.
Community perks
Benefit from strategic partnerships with suppliers, service providers and property-sector professionals.
Backed by a national brand
Operate locally with the support, experience and resources of the wider Sophie's Homes team.
24/7/365 guest support
Our national guest experience team responds to enquiries around the clock, reducing late-night interruptions.
Unlimited earnings
Partners benefit from uncapped earning potential, rewarding strong performance and high standards.
Easy payments
Receive accurate monthly payments directly into your bank account without the need to chase invoices.
Top-quality training
Receive training across every part of short-term property management from experienced hosting professionals.
You do, we do.
We’ll run the majority of operations in the background, so you can focus on delivering excellent service and building strong landlord relationships.
Marketing
Onboarding
Management
Management
Management
Management
Management
You do, we do.
We’ll run the majority of operations in the background, so you can focus on delivering excellent service and building strong landlord relationships.
Sales and Marketing
- Build the national and regional brand
- Provide qualified leads
- Support local marketing campaigns
- Support the sales process
- Run local marketing activity
- Close the sale
Host Onboarding
- Build property listings
- Integrate listings with our systems
- Maintain the property database
- Attend in-person onboarding meetings
Account Management
- Complete administration tasks
- Develop systems and technology
- Develop letting strategies
- Manage ongoing landlord relationships
Listing Management
- Provide photography guidance
- Optimise property pricing
- Monitor guest reviews
- Respond to landlord feedback
Guest Management
- Communicate with guests 24/7
- Manage check-ins
- Vet all guests
- Liaise with the guest support team
Housekeeper Management
- Automatically schedule cleans
- Provide cleaning systems
- Monitor housekeeping feedback
- Manage day-to-day housekeeper communication
Maintenance Management
- Notify landlords of maintenance issues
- Provide invoicing templates
- Introduce approved suppliers
- Book local maintenance suppliers
The perfect partner...
Estate agents
Expand your service offering with Sophie's Homes' systems, training and operational support, helping you provide clients with a complete short-term and medium-term property management solution.
Property developers
Add a proven management service to your developments, helping owners maximise occupancy, improve guest experience and generate stronger returns.
Cleaning companies
Build on your existing local operations by combining your service network with Sophie's Homes' technology, training, brand and property management systems.
Current property managers
Streamline your operations with established systems, round-the-clock support and proven processes designed to help you manage and grow your portfolio.
Short-term rental hosts
Turn your existing hosting experience into a scalable local business with access to professional training, operational systems and national support.
Entrepreneurs
Build your own local property management business using an established brand, proven model, ongoing support and a 50/50 revenue split.
Growth
Your dedicated growth team will work alongside you to help launch, grow and scale your local Sophie's Homes business through proven systems, marketing support and ongoing guidance.
Personalised support
Every partner receives tailored guidance based on their local market, business objectives and growth ambitions. We'll work with you to set clear targets and keep your progress on track.
Ongoing training
Receive comprehensive onboarding and continued training covering every aspect of short-term and medium-term property management, helping you confidently build and grow your portfolio.
Marketing and brand awareness
Sophie's Homes will support local marketing campaigns, digital promotion and brand awareness to help you attract landlords and accelerate growth within your region.
Data-driven insights
Benefit from established systems, reporting and performance data that help you make informed decisions, improve results and scale your business with confidence.
Partner growth timeline
0–3 months
Properties managed: 0 to 5 properties.
Expectations: Complete your onboarding and training, establish your local cleaning, linen and maintenance network, and begin launching Sophie's Homes within your chosen territory.
4–8 months
Properties managed: 5 to 15 properties.
Expectations: Personally manage your developing portfolio, build strong landlord relationships and establish Sophie's Homes within your local market.
9–12 months
Properties managed: 15 to 25 properties.
Expectations: Continue expanding your portfolio, strengthen local operations and build a consistent pipeline of prospective landlords.
The timeline and portfolio figures shown are illustrative targets only and are not guaranteed. Actual growth will depend on the local market, availability of suitable properties and individual partner performance.
Partner growth timeline
13–18 months
Properties managed: 25 to 50 properties.
Expectations: Your portfolio may now support your first employee or property manager, allowing you to spend more time on business development and local growth.
19–24 months
Properties managed: 50 to 75 properties.
Expectations: Focus increasingly on winning new landlord relationships, expanding your team and scaling Sophie's Homes across your territory.
24 months+
Properties managed: 75 to 90+ properties.
Expectations: Build a larger local team, delegate day-to-day portfolio management and focus on the long-term growth of your Sophie's Homes business.
The timeline and portfolio figures shown are illustrative targets only and are not guaranteed. Actual growth will depend on the local market, availability of suitable properties and individual partner performance.
Unlimited earning potential
A Sophie's Homes partnership gives you the opportunity to build your own local property management business using an established brand, proven systems and ongoing support.
With the support of Sophie's Homes, partners may aim to build a portfolio of around 25 properties during their first year. Individual targets will depend on the local market, the partner's ambitions and the time committed to growing the business.
Our pricing, marketing and operational systems are designed to help partners maximise occupancy, strengthen property performance and build sustainable long-term revenue.
The projection shown illustrates how partner revenue could grow as the number of properties under management increases from 25 to 100.
These projections are illustrative examples only and are not a guarantee of earnings. Partners should complete their own market research and validate all business and financial assumptions.
Expert training
Our training is delivered by experienced professionals across every part of the Sophie's Homes operation, giving partners the knowledge and confidence to build and manage a successful local business.
Pricing
Learn how to use pricing strategies, local market data and booking performance to maximise occupancy and revenue across your portfolio.
Property onboarding
Understand how to assess, prepare and onboard new properties smoothly, ensuring each home is ready to deliver an excellent guest experience.
Landlord success
Learn how to communicate performance, manage expectations and build strong long-term relationships with landlords.
Operations
Receive practical training on cleaning standards, linen, maintenance, supplier coordination and the day-to-day running of your portfolio.
Guest experience
Learn how to deliver consistently high standards, earn strong reviews and create positive stays that support repeat bookings and reputation.
Technology
Get hands-on training with the systems and software used to manage listings, bookings, communication, operations and performance.
Application process
Apply to become a Sophie's Homes partner.
Schedule an initial discovery call to discuss the opportunity with our team.
Ready to unlock your property’s full potential?
Whether you want to boost your income, remove the stress of management, or explore how serviced accommodation could work for you our team is here to help.
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